Cameras learn to Count
Retailers and visitor attractions require accurate visitor information as a key requirement for
their business. ClearView's people counting system not only counts the number of visitors
to a specific location, but also provides statistics for new and return visitors, average visit
duration and visit frequency.
The People Counter accurately counts the number of people moving through shops, schools, banks, sports and transport facilities, prisons, museums, visitor attractions, airports and car parks. This data is invaluable to organisations requiring key performance indicators such as footfall, customer to sales conversion ratios, marketing Cost per Thousand, and Shoppers per Square Metre (SSM) which can be measured in real-time. Analysis of these metrics can provide critical profit and efficiency information to the retailer.
The system uses standard CCTV cameras which can operate stand alone or be networked together to produce a map of visitor numbers across a shopping centre for a whole retail chain. People counting CCTV cameras connect to a standard central PC over an existing IP network.
The system accurately detects and records entries, exits, queues and waiting times allowing you to detect how long people spend in one place and how often that place was visited. This lets you test the effectiveness of new displays, compare one display with another, evaluate new store layouts, monitor queuing times and track people around a store.
To verify system accuracy, you can see marker lines flash when the system detects someone crossing the counting zone.